Steam game

Anomaly: Haunted Aisle

Explore a looping supermarket aisle in a first-person psychological horror walking simulator. Observe the environment to spot anomalies: turn back when something is wrong, otherwise move forward. Progress reveals a story of guilt and grief, as a man searches for his lost wife and son.

Coming soon

By Hurly Burly Studios

Windows
View on Steam
Anomaly: Haunted Aisle - Hurly Burly Studios. Popular.
Screenshot of Anomaly: Haunted Aisle gameplay showing in-action mechanics Screenshot 2 of Anomaly: Haunted Aisle - additional gameplay view Screenshot 3 of Anomaly: Haunted Aisle - more gameplay footage Screenshot 4 of Anomaly: Haunted Aisle - final gameplay screenshot

Overview

About this game

You find yourself on a supermarket aisle that never ends.

Sometimes something is out of place — odd, or just plain wrong. At other times, all is well. By carefully observing your surroundings, you must decide whether to turn back or press on. Each correct choice pushes you deeper into the store — and deeper into a story of guilt, grief, and a man searching for his lost wife and son.

THE RULES ARE SIMPLE

If you spot an anomaly, turn back.
If nothing seems wrong, continue forward.
Make enough correct decisions to reach the checkouts.

Make a mistake — and you’ll find yourself back at the beginning.

Each successful choice carries you further into the store, and further away from the familiar.

A PLACE THAT CHANGES AS YOU DO

What begins as a normal daytime supermarket slowly transforms across repeated loops:

  • A lively store becomes empty

  • Day turns to night

  • Shelves become bare, signs fade, lights go out

  • Familiar figures disappear… or leave something behind

With each return, new anomalies emerge — revealing fragments of memory, guilt, and loss woven into the environment itself.

This is not a place haunted by mere ghosts.
It is a place shaped by what refuses to be forgotten.

A STORY TOLD THROUGH OBSERVATION

There are no formal objectives on screen. No dialogue trees.

The story unfolds through:

  • Environmental details

  • Repeating figures

  • Subtle changes in space and time

  • What appears — and what no longer does

  • TV and radio broadcasts heard throughout the store

As you progress, you may begin to glimpse those you’re searching for.
And eventually, understand why you’re here.

FEATURES

  • Psychological horror with minimal jump scares

  • Anomaly-spotting gameplay inspired by The Exit 8

  • Three escalating acts across repeated loops

  • A dense, atmospheric environment designed for careful observation

  • Story-driven anomalies tied to memory and grief

  • A single, narrative-driven ending focused on emotional resolution

THEMES

  • Liminal spaces

  • Repetition and ritual

  • Guilt, grief, and forgiveness

  • The danger of refusing to let go

CONTENT NOTE

This game explores mature emotional themes. Horror is psychological in nature and relies on atmosphere, implication, and environmental storytelling rather than graphic content.

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